The Role

We are looking for a MarTech Manager who lives and breathes marketing

technology. This is not a maintenance role; it is a builder role. You will be the

architect responsible for building our marketing technology stack from 0 - 1

You will select, implement, and integrate the tools that power our student

acquisition, engagement, and retention strategies. You will sit at the

intersection of Marketing, Category/Sales, and IT, ensuring data flows

seamlessly across systems.

Key Responsibilities:

- Build the Stack (0 to 1): Audit current gaps and lead the selection,

procurement, and implementation of a scalable MarTech stack (CRM,

Marketing Automation, CDP, Analytics) tailored for the education sector.

- System Integration: Architect seamless integrations between lead

generation channels (Meta, Google, LinkedIn), our website, the CRM

- Automation & Workflows: Design and build complex nurturing

workflows for student lifecycles—from inquiry to enrolment. Ensure lead

scoring, routing, and attribution models are accurate and automated.

- Data Hygiene & Governance: Act as the guardian of customer data.

Ensure data integrity, privacy compliance (GDPR/DPDP), and

standardization across all platforms.

- Reporting & Analytics: distinct dashboard views for marketing

performance (ROI, CAC, LTV)



by unifying data from disparate sources

into a central visualization tools

- Stakeholder Management: Translate marketing needs into technical

requirements and train the wider marketing team on how to utilize

these new tools effectively.

What We Are Looking For:

- Experience: 3-5 years of hands-on experience in Marketing Operations

or Marketing Technology.

- The "Builder" Mindset: Proven track record of setting up a MarTech

stack from scratch (or significantly overhauling one). You must be able to

demonstrate how you selected tools and connected them.

- Tool Proficiency:

- CRMs: Deep expertise in administering CRMs and automation

APIs to connect systems.

- Analytics: Proficiency in GA4, GTM (Google Tag Manager), and

attribution tools.

- EdTech/Education Nuance: Understanding of the student decision

journey (Lead -> Counselling -> Application -> Enrollment) is highly

preferred.

and SQL for data queries is a strong advantage.

Education : Any Graduate

What We Offer:

- Opportunity to work on domestic education accounts
- Performance-driven and learning-focused work culture with full

ownership

- Growth opportunities in Paid Media & Performance Marketing

Pay: ₹60,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Martech (Malad)
🏢 Future Varsity Education Group
📍 Malad