Job Description: Paid Media and affiliate executive (Google and Meta)

Company : Future Varsity, Experience : 3-5 Years, Location : Malad, Mumbai (Mon-Sat) Department : Marketing & Technology, Type : Full time

The Role : Paid Media role for Google Ads & Meta Ads (Facebook/Instagram) involve creating, managing, and optimizing campaigns across these platforms to drive business goals, focusing on keyword research, audience targeting, ad creation (copy/visuals), budget management, performance analysis (ROI, CPA, CTR), A/B testing, conversion tracking, and reporting, with close collaboration with creative/content teams for full-funnel growth. Affiliate marketing, with responsibilities including content creation (reviews, blogs, videos), driving traffic via SEO/social media, generating leads, building audience trust, staying updated on trends, and ensuring compliance; while affiliate managers recruit, onboard, support, strategize, and analyze performance for entire programs, ensuring goals are met.

We are looking for a PPC / Paid Media Executive to manage and optimize Google Ads and Meta Ads campaigns, focusing on performance optimization and budget control across domestic and international accounts.

Key Responsibilities :

- Owning Google and Meta ads from conceptualisation to conclusion.
- Execute and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Work on lead generation and conversion-focused paid media campaigns.
- Perform keyword research, audience targeting, and competitor analysis.
- Monitor daily performance and optimize for CPL, CPA, CTR, and ROI.
- Manage budgets and ensure smooth campaign delivery.
- Execute A/B testing on ads, creatives,



and landing pages.
- Track conversions using Google Analytics / GA4.
- Prepare and analyze weekly and monthly performance reports.
- Coordinate with creative and content teams.
- Affiliate Roles (Marketer/Publisher)
- Promote Products: Create content (reviews, videos, social posts) to market products.
- Generate leads: Aim for leads and conversions from their audience.
- Build Audience Trust: Maintain authenticity and strong relationships with followers.
- Stay Informed: Keep up with product details and market trends.
- Comply: Follow legal guidelines and ethical standards (e.g., disclosure).

What we are looking for :

- Minimum 2 years hands-on experience in Google Ads & Meta Ads
- Robust understanding of PPC and Paid Media campaigns
- Experience working on lead generation or conversion campaigns
- Working knowledge of Google Tag Manager, Google Analytics / GA4
- Ability to analyse data and optimize campaigns accordingly.
- Relevant certification in affiliate marketing and digital marketing.
- Understanding of legal and compliance considerations in affiliate marketing.
- Familiarity with tracking and analytics platforms such as Google Analytics.
- Creative thinking and problem-solving abilities.
- Multilingual proficiency for reaching diverse affiliate partners.
- Experience in managing corporate budgets for campaigns.

Education : Any Graduate

What We Offer :

- Opportunity to work on domestic education accounts
- Performance-driven and learning-focused work culture with full ownership
- Career growth in Paid Media & Performance Marketing

Pay: ₹60,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Paid Media and Affiliate Executive (Malad)
🏢 Future Varsity
📍 Malad