Job Description: MarTech

Company : Future Varsity, Experience : 3-5 Years, Location : Malad, Mumbai (Mon-Sat) Department : Marketing & Technology

The Role

We are looking for a MarTech Manager who lives and breathes marketing technology. This is not a maintenance role; it is a builder role. You will be the architect responsible for building our marketing technology stack from 0 - 1

You will select, implement, and integrate the tools that power our student acquisition, engagement, and retention strategies. You will sit at the intersection of Marketing, Category/Sales, and IT, ensuring data flows seamlessly across systems.

Key Responsibilities :

- Build the Stack (0 to 1) : Audit current gaps and lead the selection, procurement, and implementation of a scalable MarTech stack (CRM, Marketing Automation, CDP, Analytics) tailored for the education sector.
- System Integration : Architect seamless integrations between lead generation channels (Meta, Google, LinkedIn), our website, the CRM
- Automation & Workflows : Design and build complex nurturing workflows for student lifecycles—from inquiry to enrolment. Ensure lead scoring, routing, and attribution models are accurate and automated.
- Data Hygiene & Governance : Act as the guardian of customer data. Ensure data integrity, privacy compliance (GDPR/DPDP),



and standardization across all platforms.
- Reporting & Analytics : distinct dashboard views for marketing performance (ROI, CAC, LTV) by unifying data from disparate sources into a central visualization tools
- Stakeholder Management : Translate marketing needs into technical requirements and train the wider marketing team on how to utilize these current tools effectively.

What We Are Looking For :

- Experience : 3-5 years of hands-on experience in Marketing Operations or Marketing Technology.

- The "Builder" Mindset : Proven track record of setting up a MarTech stack from scratch (or significantly overhauling one). You must be able to demonstrate how you selected tools and connected them.

- Tool Proficiency :

- CRMs : Deep expertise in administering CRMs and automation

- Analytics : Proficiency in GA4, GTM (Google Tag Manager), and attribution tools.

- EdTech/Education Nuance : Understanding of the student decision journey (Lead -> Counselling -> Application -> Enrollment) is highly preferred.

Education : Any Graduate

What We Offer :

- Opportunity to work on domestic education accounts
- Performance-driven and learning-focused work culture with full ownership

Pay: ₹60,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Martech (Malad)
🏢 Future Varsity
📍 Malad