- Plan and execute paid ad campaigns on platforms like Meta (Facebook & Instagram), Google Ads, and other digital channels
- Monitor and optimize campaigns for performance (CTR, CPC, conversions, ROI)
- Manage ad budgets and ensure cost-effective utilization
- Conduct A/B testing for creatives, copy, and targeting
- Collaborate with design and content teams for ad creatives and copy
- Track and analyze campaign performance using tools like Google Analytics and Ads Manager
- Generate regular performance reports with actionable insights
- Stay updated with latest advertising trends, tools, and platform updates
- Coordinate with agencies/vendors if required