Key Responsibilities

- Plan, execute, and manage paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other platforms :

- Optimize campaigns for leads, conversions, ROAS, and CAC :

- Perform keyword research, audience targeting, A/B testing, and bid optimization

- Monitor daily performance metrics and prepare weekly/monthly performance reports :

- Track conversions using Google Analytics, GA4, Tag Manager, and pixels :

- Collaborate with creative and content teams for ad copies, creatives, and landing pages

- Identify growth opportunities and scale high-performing campaigns

- Manage campaign budgets efficiently and ensure maximum ROI

- Stay updated with latest digital advertising trends and platform updates





Required Skills & Qualifications

- Proven experience in Performance Marketing / Paid Media :

- Hands-on expertise with Google Ads & Meta Ads Manager :

- Strong understanding of funnels, conversion tracking, and attribution :

- Experience with e-commerce or lead generation campaigns :

- Proficiency in Google Analytics, Tag Manager, and Excel :

- Solid analytical, problem-solving, and communication skills

Pay: ₹30,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Mumbai)
🏢 SPG TECHSOFT
📍 Mumbai