Position: BA Product

Location: gurgaon

Working Days: Monday to Friday

Experience Required: 2+ Years

We are looking for a solid Business Analyst to work at the intersection of product, marketing, and data. Someone who can understand user flows, segment the customer base, and identify growth opportunities in conversion, retention, and customer reactivation.

Key Responsibilities : 1. Funnel Conversion Analytics :

- Build and continuously maintain the full customer funnel (from visit to issuance/purchase/activation).
- Analyze bottlenecks (drop-offs) and identify reasons for conversion decline.
- Prepare hypotheses to improve conversion rates and work closely with product and marketing teams.
- Prepare reports, dashboards, and visualizations.

2. Customer Base Analysis & Segmentation :

- Segment the customer base by behavior, activity, risk profile, LTV, and other characteristics.
- Analyze customer needs and determine the optimal product/offer for each segment.
- Participate in product enhancements to improve segment quality and monetization.

3. Retention Analytics :

- Analyze customer retention: who is leaving, when, and why.
- Build cohort analyses, compare customer groups, and identify critical churn points.
- Study the behavior of churned customers:



where they migrated (competitors, alternatives) and what triggered the churn.
- Prepare proposals and mechanics for customer win-back strategies.
- Launch and evaluate the performance of retention campaigns.

Requirements :

- 2+ years of experience as a BA / Product Analyst / Marketing Analyst.
- Strong SQL skills (mandatory).
- Hands-on experience with BI tools (PowerBI / Tableau / Metabase / Looker).
- Understanding of unit economics, LTV, CAC, conversion metrics, and product analytics.
- Experience working with customer segmentation.
- Ability to formulate hypotheses and validate them with data.
- Strong structured thinking and attention to detail.
- Mandatory experience in fintech / micro-lending / NBFC / payment products.
- Experience running A/B tests.
- Comfortable working with large data sets.
- Experience in building automated reporting processes.

What We Offer :

- Work in a fast-growing fintech company.
- Ability to directly influence the product, metrics, and strategy.
- High level of autonomy and fast decision-making processes.
- Collaboration with strong product, marketing, and risk teams.
- Competitive compensation.

📌 Ba Product (Gurugram)
🏢 PinnacleU
📍 Gurugram