POSITION OVERVIEW

Rivera Coil Manufacturing India Pvt Ltd is seeking an experienced and result-oriented Sales & Marketing Manager to lead business development, customer acquisition, sales operations, and marketing activities. The incumbent will be responsible for developing sales strategies, managing customer relationships, expanding market presence, handling key accounts, and achieving business growth targets within industrial and commercial sectors.

The role requires strong expertise in B2B sales, industrial marketing, business development, customer relationship management, market analysis, and team leadership within the manufacturing industry.

Qualification

- MBA - Marketing / Business Administration /CA Inter
- Any Degree with relevant Sales & Marketing experience
- Experience in manufacturing industry preferred

Experience

- Minimum 5 to 7 years of experience in Sales, Marketing, Business Development, and Customer Relationship Management.
- Experience in manufacturing or industrial sector preferred.
- Strong communication, negotiation, and leadership skills required
- Experience in team handling and business development preferred

KEY RESPONSIBILITIES

Sales & Business Development

❖ Develop and implement sales strategies to achieve business growth and revenue targets. ❖ Identify new business opportunities in industrial, commercial, and institutional markets. ❖ Build and maintain solid relationships with existing and potential customers. ❖ Generate leads through customer visits, networking, market research, and digital platforms. ❖ Handle customer enquiries, negotiations, quotations, and order conversion activities. ❖ Monitor sales performance and ensure achievement of monthly and annual sales targets.



❖ Expand market presence and strengthen customer base across target industries.

Marketing & Brand Development

❖ Plan and execute marketing activities to promote company products and services. ❖ Conduct market research, competitor analysis, and customer feedback analysis. ❖ Develop marketing strategies for product promotion and business expansion. ❖ Coordinate preparation of brochures, presentations, product catalogues, and promotional

materials. ❖ Support digital marketing, branding, exhibitions, trade fairs, and promotional events. ❖ Enhance company visibility and brand positioning in the market.

Customer Relationship Management

❖ Maintain strong customer relationships and ensure high customer satisfaction. ❖ Coordinate with customers regarding product requirements, pricing, delivery schedules, and service support. ❖ Handle customer complaints, service issues, and resolution activities professionally. ❖ Conduct regular customer follow-ups and business review meetings. ❖ Develop long-term business relationships with key customers and stakeholders.

Sales Operations & Reporting

❖ Prepare sales forecasts, business reports, customer analysis reports, and MIS reports. ❖ Monitor enquiry status, order pipeline, market trends, and business performance. ❖ Analyze sales data and provide strategic recommendations to management. ❖ Maintain accurate records of customer communications, quotations, and sales activities.



❖ Track and monitor sales KPIs and business development performance.

Team Leadership & Interdepartmental Coordination

❖ Lead and guide the sales and marketing team for effective business execution. ❖ Coordinate with Production, Planning, Purchase, Quality, Logistics, and Finance departments for smooth order execution. ❖ Ensure timely communication between customers and internal departments. ❖ Support management in strategic business planning and market expansion initiatives. ❖ Conduct regular team reviews, performance monitoring, and process improvement activities.

REQUIRED SKILLS & COMPETENCIES

Sales Skills

Business Development, Lead Generation, Sales Strategy, Customer Acquisition, Target Achievement

Marketing Skills

B2B Marketing, Market Research, Brand Development, Competitor Analysis

Customer Management Skills

Customer Relationship Management, Negotiation, Client Handling, Follow-up & Conversion

Technical Skills

Microsoft Excel, PowerPoint, MIS Reporting, ERP/CRM Software Knowledge

Leadership Skills

Team Management, Decision Making, Performance Monitoring, Strategic Planning

Communication Skills

Professional Communication, Presentation Skills, Business Negotiation

Analytical Skills

Data Analysis, Sales Forecasting, Reporting, Business Analytics

Operational Skills

Interdepartmental Coordination, Documentation Management, Multi-tasking Ability

Additional Preferred Skills

Industrial Marketing Experience, Manufacturing Industry Exposure, Tender Handling Knowledge

COMPENSATION & BENEFITS

Salary

Provident Fund (PF)

As per Employees' Provident Fund & Miscellaneous Provisions Act.

Employee State Insurance (ESI)

Applicable as per statutory norms.

**E

📌 Sales & Marketing Manager (Erode)
🏢 RIVERA COIL MANUFACTURING INDIA
📍 Erode