The Public Relations Officer (PRO) will be the face of Narayana School in the local community. The primary goal of this role is to increase brand awareness, collect prospective student data through field activities, and build strategic partnerships with local educational bodies and housing societies.
Key Responsibilities
A. Field Marketing & Data Collection
- Conduct daily door-to-door visits in the Sodepur area to build a database of prospective students.
- Set up and manage canopy activities and standees in high-traffic zones, including shopping malls, local markets, and children's parks.
- Engage with parents and guardians on-site to explain the school’s USPs (Unique Selling Propositions).
B. Strategic Tie-ups & Networking
- Identify and establish formal tie-ups with local Pre-schools, High schools, and Coaching Centers.
- Maintain healthy relationships with educational influencers and local community leaders.
C. Event Management
- Organize and execute promotional events and workshops within housing societies and residential complexes.
- Assist in organizing internal school events and ensuring high participation from the local community.
D. Operations & Administration
- Manage paper insertion activities (distributing flyers/brochures via newspapers).
- Maintain accurate records of all leads and field data in MS Excel or Google Sheets .
- Send daily/weekly reports to superiors regarding field progress and lead generation.
- Conduct telephonic follow-ups with leads collected during field visits to invite them for school tours.