Job Title: Jr. Brand Manager
Department/Group: Marketing
Location: Mumbai
Position Reports to:
Responsibilities:
• Ownership of the brand P&L; for the brand/categories in consideration
• Responsible for the strategy plan and annual operating plan for the brand/categories in consideration
• Develop and refine the brand architecture in view of the competition and market trends in the relevant categories of consideration.
• New Product Development: Develop a pipeline of new product launches/innovations for the brand; responsible for clearing the stage
gates for the recent products from idea to launch
• Responsible for building consumer insights for the brand
• Effectively work with creative/advertising agencies to create campaigns for the brand
• Effectively design media campaigns in line with the brand’s marketing objectives
• Develop Activations/BTL activities in line with the annual brand plan
• Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations
Skills/Qualifications:
Candidates with minimum 1 year experience in FMCG Marketing, having an MBA.