JOB DESCRIPTIONSocial Media Content Creator

Company: S&O; Maritime Services Pvt. Ltd.
Department: Strategic Growth & Partnerships (SGP)
Location: Aluva, Kerala
Employment Type: Full time
Reporting To: Assistant Manager – SGP

1. Job Purpose

To create engaging digital content that promotes the company’s services, technical capabilities, projects, and brand identity. The role also supports HR communication, employee motivation, recruitment, and employer branding.

2. Key Responsibilities

A. Social Media Content Creation

- Create and publish content for LinkedIn, Instagram, Facebook, and other platforms.
- Prepare captions, posts, and promotional content.
- Highlight company services, projects, achievements, and activities.
- Maintain a regular social media posting schedule.

B. Graphic Design

- Design social media posts, posters, banners, brochures, and promotional materials.
- Prepare recruitment posters, event announcements, and employee appreciation creatives.
- Use tools such as Canva, Photoshop, or other suitable design software.
- Ensure all designs follow company branding guidelines.

C. Video Creation and Editing

- Create and edit promotional videos, reels, and company introduction videos.
- Develop content showcasing company services, projects, and activities.
- Add suitable captions, transitions, and animations where required.

D. Company Promotion and Digital Marketing

- Promote the company’s marine engineering, ship design, and technical consultancy services.
- Create content targeting shipowners, shipyards, and marine industry professionals.
- Support SGP activities, marketing campaigns, and business development initiatives.




- Research industry trends and identify relevant content opportunities.

E. Social Media Account Management

- Maintain and update company social media profiles.
- Schedule approved posts and monitor audience engagement.
- Respond to basic comments and messages professionally.
- Forward business enquiries and potential client leads to the SGP Department.
- Track social media performance and prepare regular reports.

F. HR Communication and Employee Motivation

- Create employee motivation, appreciation, and recognition posts.
- Prepare birthday, work anniversary, promotion, and achievement creatives.
- Support recruitment campaigns and new employee welcome posts.
- Promote teamwork, employee engagement, and a positive workplace culture.
- Design creatives for company events, celebrations, and employee recognition.
- Prepare HR awareness content related to company policies, workplace ethics, safety, and employee well-being.

G. Coordination and Content Approval

- Coordinate with the SGP, HR, and Engineering teams to collect relevant information.
- Verify technical details with the concerned department before publishing.
- Obtain the necessary approval before posting company-related content.
- Maintain confidentiality of company information, client details, and project data.

3. Required Skills and Qualifications





- Degree or diploma in Digital Marketing, Media, Graphic Design, Communication, or a related field.
- Knowledge of social media platforms and content creation.
- Skills in graphic design and basic video editing.
- Familiarity with Canva, Photoshop, CapCut, or similar tools.
- Good written communication and creative thinking skills.
- Ability to prepare engaging content for both business promotion and employee engagement.
- Basic knowledge of digital marketing, content planning, and social media analytics.
- Interest in marine engineering, ship design, or the maritime industry is an advantage.

4. Expected Deliverables

- Regular social media posts and promotional content.
- Graphic designs, posters, and video creatives.
- Employee engagement and HR communication materials.
- Recruitment and employer branding content.
- Monthly social media performance reports.
- Content supporting company visibility, brand awareness, and business development.

5. Performance Evaluation

Performance will be evaluated based on:

- Quality, creativity, and consistency of content.
- Social media reach, engagement, and audience growth.
- Timely completion of assigned tasks.
- Effectiveness of company promotion and brand communication.
- Quality of HR communication and employee engagement content.
- Compliance with company branding, confidentiality, and approval procedures.

6. General Responsibilities

The employee shall perform other relevant content creation, digital marketing, branding, and communication duties assigned by the reporting manager in line with the company's requirements.

Work Location: In person

📌 Social Media Content Creator (Aluva)
🏢 S and O Maritime services private
📍 Aluva