Performance Marketing Manager

Location: Coimbatore

Experience: 2–5Years

Salary: As per company standards and candidate experience

Employment Type: Full-Time

About Us

Nelgates Technologies Private Limited is a fast-growing technology company looking for a data-driven and results-oriented Performance Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have expertise in managing paid campaigns, optimizing marketing funnels, generating quality leads, and maximizing ROI across multiple digital platforms.
Job Summary

We are looking for a Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads to generate qualified B2B leads for our IT services business.

The candidate will focus on targeting US and UK markets and generating business enquiries for Website Development, E-commerce, Custom Software, CRM, ERP, Mobile Apps, AI & Automation solutions.

Key Responsibilities

* Plan, launch and manage Google Ads and Meta Ads campaigns.

* Generate qualified B2B leads from the US and UK markets.

* Manage Google Search, Display, Performance Max and Remarketing campaigns.

* Create and optimize Facebook & Instagram lead-generation campaigns.

* Conduct keyword research, competitor research and audience targeting.

* Manage campaign budgets and optimize CPL, CPC, CTR and conversion rates.

* Set up and monitor conversion tracking using GA4, Google Tag Manager and Meta Pixel.

* Analyze campaign performance and prepare weekly/monthly reports.

* Test different ad copies, creatives, audiences and landing pages.





* Work with the Business Development team to improve lead quality and conversion.

* Identify new opportunities to increase qualified enquiries and sales opportunities.

* Research US & UK markets, competitors and relevant industries.

Requirements

* 2–4 years of hands-on experience in Performance Marketing.

* Strong experience with Google Ads and Meta Ads.

* Experience in lead generation / B2B marketing.

* Good knowledge of Google Analytics 4, Google Tag Manager and Meta Pixel.

* Strong understanding of CPL, CPA, CPC, CTR and conversion rate.

* Experience in international lead generation is an advantage.

* IT services / SaaS / software / digital agency experience is preferred.

* Good analytical and communication skills.

* Ability to independently manage campaigns and advertising budgets.

Preferred Candidate

Candidates with experience in:

B2B Lead Generation | IT Services | Software Development | SaaS | US Market | UK Market | International Lead Generation

will be preferred.

Key Performance Metrics

* Qualified Leads

* Cost Per Qualified Lead

* Lead Quality

* Conversion Rate

* Sales Opportunities Generated

* Campaign ROI

We are looking for someone who can take ownership of the complete process:

Ad Strategy → Campaign → Optimization → Qualified Lead → Sales Opportunity

Join Our Team

If you're passionate about digital marketing, data-driven decision-making, and delivering measurable business results, we'd love to hear from you.

Apply Now and become part of Nelgates Technologies Private Limited!

Job Types: Full time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Coimbatore)
🏢 Nelgates Technologies Private
📍 Coimbatore