Job Title: Conversion UX Strategist

Funnel Planning · Landing Pages · AI-Assisted UI

Please read before applying.

This is not a website designer or website developer role. We are not looking for someone whose primary responsibility is building or coding websites. We need someone who thinks strategically, understands the client’s business, plans the customer journey, and designs landing pages that generate enquiries.

As a Conversion UX Strategist, you will plan and design landing pages for our advertising campaigns. You will research the client’s business, understand the campaign objective and target audience, map the journey from ad click to enquiry, prepare a strategy for client approval, and then use AI tools to turn the approved plan into landing-page designs.

Strategy comes first. Design comes second. The goal is to create purposeful, mobile-first landing pages that align with the ad message and encourage visitors to take action.

What You’ll Do

- Business & USP Research: Understand the client’s product or service, key differentiators, value proposition, and competitive advantages.
- Campaign Goal Analysis: Identify the campaign’s primary objective, whether it is generating phone calls, WhatsApp enquiries, form submissions, or bookings.
- Target Audience Research: Define the ideal audience, their problems, needs, motivations, concerns, and reasons to trust the business.
- Competitor Analysis: Review competitor landing pages, offers, messaging, and ads to identify gaps, opportunities, and useful insights.
- Funnel Planning: Map the complete journey from ad click to landing page, enquiry form or contact action, and thank-you page.
- Landing-Page Strategy: Plan the page structure, including headlines, offers, benefits, social proof, reviews, certifications, FAQs, and calls to action.
- Conversion-Focused Content Planning: Ensure each section has a explicit purpose and moves visitors towards the intended action.
- Strategy Documentation & Wireframing: Prepare a clear strategy document with the proposed page journey, section-by-section structure, messaging direction, CTA logic, and wireframes.
- Client Presentation & Approval: Explain the strategy, justify key decisions,



gather feedback, and secure client approval before design begins.
- AI-Assisted UI Design: Use AI design tools to create landing-page layouts and interfaces quickly, following a mobile-first approach and maintaining consistency between the ad message and landing-page content.
- Cross-Team Coordination: Work with the ads team and developers to support implementation, launch, and enquiry tracking.
- Performance Analysis: Review post-launch results, identify conversion barriers, and recommend improvements to generate more enquiries.

Tools & Platforms

Familiarity with relevant tools such as the following is beneficial:

- AI-assisted UI and wireframing tools
- Google Docs and Google Sheets
- Landing-page and funnel planning tools
- Website analytics and conversion tracking tools
- Advertising platforms and campaign reporting dashboards
- Collaboration and project management tools

You do not need to be a developer, but you should understand how landing pages are implemented and how enquiry tracking works.

Experience

Candidates with experience in conversion-focused UX, landing-page strategy, funnel planning, CRO, digital marketing, or AI-assisted UI design are preferred.

Practical experience planning landing pages for advertising campaigns and understanding their enquiry performance will be an advantage. Candidates should be able to explain the objective, strategy, structure, and results of their previous work.

Who Can Apply

This role is suited to candidates who:

- Ask about the business goal and target audience before starting the design.
- Can explain the conversion purpose behind every section of a landing page.
- Have experience planning customer journeys for paid advertising campaigns.




- Can prepare clear strategy documents and wireframes for client review and approval.
- Understand how messaging, offers, trust elements, and CTAs influence enquiries.
- Are comfortable using AI tools to create wireframes and UI designs efficiently.
- Can collaborate with advertising and development teams to support launch and optimisation.

This Role Is Not for You If

- Your primary experience is building websites on WordPress, Shopify, Wix, or similar platforms, or coding in HTML/CSS.
- You begin projects by selecting a template or designing the page before understanding the business objective.
- Your portfolio contains only website screenshots, without explaining the strategy, conversion goal, or results.
- You have never prepared a client-facing plan, strategy document, or wireframe for approval.
- You focus on visual appearance without considering the customer journey and conversion objective.

Skills

- Conversion Rate Optimisation (CRO)
- Landing-Page Strategy
- Funnel Planning
- Conversion-Focused UX
- Customer Journey Mapping
- Target Audience Research
- Customer Intent and Behaviour Analysis
- Competitor Landing-Page Analysis
- Unique Selling Proposition (USP) Research
- Campaign Objective Analysis
- Landing-Page Content Structuring
- Information Architecture
- Conversion Copywriting
- Headline and Offer Strategy
- Call-to-Action (CTA) Planning
- Lead Generation Strategy
- Enquiry Funnel Design
- Wireframing and UI Planning
- AI-Assisted UI Design
- Mobile-First Design Thinking
- Trust and Credibility Planning
- Form and Thank-You Page Planning
- Ad-to-Landing-Page Message Alignment
- Enquiry Tracking and Conversion Analysis
- Landing-Page Performance Optimisation
- Strategy Documentation
- Google Docs and Sheets
- Client Communication and Presentation
- Cross-Team Coordination
- Analytical and Strategic Thinking
- Independent Decision-Making

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad