CYBAZE– DIGITAL MARKETING EXECUTIVE JOB DESCRIPTION

Experience: 2+ Years
Location: Landmark Centrio , Calicut
Employment Type: Full-Time

Job Summary

We are looking for a Digital Marketing Executive with 2+ years of experience to manage digital marketing activities, strengthen our online presence, generate quality leads, and contribute to business growth.

Key Responsibilities

- Develop and execute digital marketing strategies and campaigns, including performance and organic marketing.
- Plan, manage, and optimize Google Ads / PPC campaigns for lead generation and conversions.
- Implement SEO and GEO (Generative Engine Optimization) strategies to improve website visibility, traffic, and rankings.
- Manage LinkedIn, Facebook, Instagram, and other relevant social media platforms.
- Create and coordinate blogs, website content, social media, and promotional content.
- Generate and nurture quality leads through digital, email, and lead-nurturing campaigns.
- Conduct keyword research, competitor analysis, and market research.
- Monitor website and campaign performance using Google Analytics, Google Search Console, and relevant SEO tools.
- Track leads, conversions, CPL,



ROI, and campaign performance and prepare reports.
- Coordinate with sales, design, content, and technical teams for campaign execution.
- Stay updated with AI, LLMs, digital marketing trends, tools, and emerging technologies.

Required Qualifications & Skills

- 2+ years of professional experience in Digital Marketing.
- Robust expertise in Performance Marketing, Organic Marketing, SEO, SEM, Google Ads, and Social Media Marketing.
- Hands-on experience in lead generation and digital campaign management.
- Knowledge of GEO, LLMs, and AI-driven search.
- Working knowledge of Google Analytics, Google Search Console, SEMrush/Ahrefs, or similar tools.
- Good content writing, communication, analytical, and problem-solving skills with a data-driven approach.
- Working knowledge of MS Excel / Google Sheets.
- Knowledge of WordPress/CMS and email marketing tools is an added advantage.
- Google Ads / Analytics certification is an advantage

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing specialist (Kozhikode)
🏢 Cybaze Insights
📍 Kozhikode