Indeed Job Title

Social Media Lead Generation Executive

We are looking for a proactive and research-oriented Social Media Lead Generation Executive who can identify business owners looking for digital marketing services, start meaningful conversations, and convert opportunities into qualified leads.

Your role is not about sending mass messages or spamming prospects. It is about finding the right businesses, identifying genuine needs, building trust through relevant interactions, and generating qualified conversations for our sales team.

Key Responsibilities

1. Direct Social Media Outreach

- Identify business owners and decision-makers on LinkedIn, Instagram, and Facebook who match our target customer profile.
- Engage with prospects’ posts before reaching out to build familiarity and context.
- Send personalized messages based on each prospect’s business, online presence, or marketing needs.
- Prepare short, relevant audits highlighting potential improvements in social media, advertising, or digital marketing performance.
- Follow up professionally with interested prospects and move conversations toward qualified business opportunities.

2. Requirement Hunting & Opportunity Research

- Find businesses actively looking for digital marketing agencies, advertising specialists, social media managers, or related services.
- Monitor LinkedIn, Facebook groups, X, Reddit, and other relevant communities for posts requesting marketing support.
- Set up saved searches, keyword alerts, and social listening tools to identify new opportunities quickly.
- Identify companies hiring for marketing roles and explore whether outsourcing to our agency could meet their needs.
- Discover business owners dissatisfied with their current agency, advertising results, or online growth and approach them with relevant solutions.
- Track new business launches, store openings,



funding announcements, and rebranding activity to identify timely sales opportunities.

3. Community Engagement & Inbound Lead Generation

- Answer marketing-related questions in Facebook and LinkedIn groups, Reddit, Quora, and other relevant communities with useful, non-promotional advice.
- Participate consistently in local business-owner and industry-specific communities to build credibility and relationships.
- Publish short marketing tips, relevant case studies, and campaign insights on LinkedIn to attract inbound enquiries.
- Build relationships with potential clients through helpful interactions rather than aggressive selling.

4. Referral Partnerships & Lead Management

- Identify and connect with web developers, graphic designers, consultants, and other professionals who can refer potential clients.
- Develop mutually beneficial referral relationships with complementary service providers.
- Record prospect details, conversations, follow-ups, and lead status in the CRM or tracking sheet.
- Qualify leads based on business relevance, service requirements, interest, and potential fit before passing them to the sales team.
- Follow up consistently and ensure no promising opportunity is lost due to poor tracking.
- Submit weekly reports covering qualified leads, meaningful conversations, successful platforms, outreach methods, and conversion trends.

Experience

- Experience in social media outreach, lead generation, sales prospecting, business development,



or online community engagement is preferred.
- Freshers with strong research skills, written communication, initiative, and an understanding of social media may also apply.
- Practical experience finding business requirements and engaging decision-makers online will be an advantage.

Who Can Apply

- Candidates who enjoy researching businesses and identifying potential customers.
- Individuals who can write personalized messages and communicate professionally with business owners.
- People who understand the difference between genuine prospecting and mass messaging.
- Candidates comfortable working with targets focused on qualified leads and meaningful conversations rather than message volume alone.
- Applicants willing to learn digital marketing services, understand client needs, and improve outreach based on results.

Tools & Platforms

LinkedIn and Sales Navigator, Instagram, Facebook Groups, X, Reddit, Quora, keyword alerts and social listening tools, CRM systems, Google Sheets, Canva, and AI writing tools.

Must Have

- Strong written communication and online research skills.
- Ability to identify relevant businesses, decision-makers, and buying signals.
- A personalized, professional, and non-spammy approach to outreach.
- Consistent follow-up and accurate lead tracking.
- Willingness to learn digital marketing services and understand the needs of potential clients.
- Focus on generating qualified opportunities, not merely sending messages or collecting contact details.

Pay: ₹15,000.00 - ₹30,000.00 per month

Advantages:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad