- Campaign Management: Plan and oversee advertising, promotional campaigns, and product launches across online and offline channels.
- Market Research: Analyze market trends, consumer behavior, and competitor actions to spot new opportunities.
- Budget Oversight: Manage the marketing budget and allocate funds to high-performing projects.
- Team Leadership: Recruit, train, and mentor marketing staff and coordinate with external agency partners.
- Performance Tracking: Measure return on investment (ROI) and present reports to senior management.
- Cross-Functional Work: Partner with sales, product, and finance teams to align goals. ualifications
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 3 to 5+ years of experience in marketing, campaign execution, or project management.
- Technical Skills: Proficiency with web analytics, CRM tools, and marketing automation software (such as HubSpot or Salesforce).
- Communication: Excellent written and verbal communication skills.
- Analytical Mindset: Solid ability to interpret data and use metrics to guide decisions