Role Overview

We are looking for a creative and execution-oriented *Social Media Manager* to manage and grow our brand presence across social media platforms.

The candidate should have solid *content-writing, creative and aesthetic skills* and should be capable of converting marketing ideas into engaging social media content.

### Key Responsibilities

* Develop and execute social media strategy across *Instagram, Facebook, YouTube, LinkedIn* and other platforms.

* Create weekly and monthly social media content calendars.

* Conceptualize *Reels, Posts, Carousels, Stories, Campaigns and Videos*.

* Write captions, hooks, scripts, social media copy and promotional content.

* Coordinate with graphic designers and video editors.

* Provide creative briefs and references to design/video teams.

* Maintain consistent brand identity and visual language.

* Identify social media trends, formats, audio and content opportunities.

* Coordinate product photography, video shoots and social media shoots.

* Capture photos and videos using an *iPhone/smartphone* when required.

* Plan and execute influencer marketing campaigns.

* Identify influencers, conduct outreach and coordinate campaigns.

* Assist in planning and managing *Meta Ads*.





* Coordinate email marketing/emailer campaigns.

* Monitor social media performance and engagement.

* Track competitors and identify new opportunities.

* Work with the marketing team on product launches, festivals and promotional campaigns.

### Skills Required

* Strong creative writing and copywriting skills.

* Excellent knowledge of Instagram, Facebook and YouTube.

* Strong aesthetic and design sense.

* Ability to conceptualize visually appealing content.

* Basic photography, videography, framing and lighting knowledge.

* Comfortable using an iPhone/smartphone for content creation.

* Experience coordinating with designers, editors, photographers and creators.

* Understanding of influencer marketing.

* Working knowledge of Meta Ads Manager.

* Basic understanding of email marketing.

* Strong planning, communication and coordination skills.

* Ability to manage multiple deadlines.

Experience with *Spirituality, Wellness, Lifestyle, Jewellery, E-Commerce or Product Marketing* will be an advantage.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Manager (Mumbai)
🏢 Finalytics Consulting
📍 Mumbai