Job Description

Team Member – Digital Performance Marketing (B2B Tech / SaaS Lead Generation)

Company
Tata Tele Business Services (Enterprise Business)

Website
https://www.tatatelebusiness.com/

Location
Turbhe, Navi Mumbai

Experience
5–8 years

Level
Manager level

Reports Into
Digital Marketing Head

Role Objective
Own paid digital demand generation. You are measured on revenue-attributable not clicks, impressions or lead counts. Every campaign is tracked from enquiry through BANT qualification ( sales qualified leads) to order value.
What Makes This Role Different

• This is not a generic “run ads” role. TTBS maps every digital campaign end-to-end: enquiry → BANT-qualified chance → revenue. You will own that mapping, not just the media spend.

• You will be evaluated on lead quality and revenue-attributable outcomes, not volume of leads or vanity metrics (CTR, impressions, reach).

• You are selling technology/connectivity solutions to businesses — stakeholders (IT team, procurement, business owner) and objective is B2B lead generation, not B2C.





Key Responsibilities

• Drive quality enquiries across Search (SEM), Display, YouTube, Meta, LinkedIn, Affiliates, and Native ad channels.

• Build and optimize full-funnel campaigns with a primary KPI of revenue-attributable pipeline — not just lead count.

• Hands-on execution across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

• Partner with call centre teams to close the loop from enquiry to closed revenue and feed that data back into campaign optimization.

• Segment and target the right ICP (Enterprise vs. SMB) across digital platforms — messaging, offer, and channel mix differ by segment.

• Own performance reporting: enquiry-to-revenue funnel metrics, ROI, and channel-level attribution, presented to senior management.

• Translate technology product/service portfolio (ILL, SIP/PRI, cloud telephony, M365, Azure, cybersecurity, WABA/RCS) into campaign messaging that resonates with a B2B bu

📌 Team Member- Digital Marketing (Navi Mumbai)
🏢 Tata Teleservices
📍 Navi Mumbai