What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

- Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
- Manage ecommerce, lead generation, and conversion-focused campaigns
- Create scalable account structures across Meta and Google
- Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
- Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

- Monitor account performance daily
- Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
- Identify winning opportunities and scale them profitably
- Diagnose performance drops and recommend corrective actions
- Manage budgets efficiently across multiple client accounts
- Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

- Work closely with designers and content teams to develop high-performing creatives
- Translate performance insights into actionable creative briefs
- Analyze competitor ads, market trends, and consumer behavior
- Identify creative fatigue and recommend fresh testing angles
- Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

- Join weekly client review calls
- Present campaign performance confidently and clearly
- Explain strategies, results, and recommendations without jargon
- Respond professionally to client communications
- Manage expectations and proactively flag risks or opportunities
- Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

- Use ChatGPT, Claude, Gemini, or similar tools daily




- Use AI for research, reporting, copywriting, analysis, and ideation
- Build prompt workflows that improve efficiency and quality
- Use AI creative tools to accelerate testing and production
- Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

- 2–3 years of hands-on paid media experience
- Minimum 2 years of agency-side experience managing multiple client accounts
- Proven experience managing Meta Ads and Google Ads accounts independently
- Experience handling monthly ad spends across multiple accounts

Platform Expertise

- Solid expertise in Meta Ads Manager
- Strong expertise in Google Ads (Search, Shopping, Performance Max)
- Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
- Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

- Strong communication and presentation skills
- Excellent problem-solving mindset
- Strong analytical thinking and decision-making ability
- Understanding of ad creatives and creative testing frameworks
- Comfortable interpreting data and translating it into action
- Good Google Sheets / Excel skills

AI Adoption

- Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
- Able to demonstrate real AI workflows used in daily work

Nice to Have

- Experience working with D2C or ecommerce brands
- Experience with Shopify brands
- Familiarity with landing page optimization and CRO principles
- Exposure to creative strategy and copywriting
- Experience managing premium or high-AOV brands

Skills:- Communication Skills, Presentation Skills, Problem solving, Decision-making, Analytical Skills, Google Adsense, ADS, Artificial Intelligence (AI) and Microsoft Excel

📌 Performance Growth Specialist — Google & MetaC) (India)
🏢 Kontrah Labs
📍 India