**Technical / Tools Proficiency** + **SQL** : Advanced querying (joins, window functions, CTEs, performance tuning) across large relational/Teradata/Hive data warehouses. + **Python** : Data wrangling (pandas/numpy), automation scripting, statistical analysis, and visualization (matplotlib/seaborn). + **PySpark** : Distributed data processing for large campaign/transaction datasets, working within Hadoop/Spark ecosystems. + **SAS** : Base SAS and SAS Macros for large-scale data manipulation, campaign tagging, and reporting automation. **Domain Knowledge - Banking & Card Products** + Solid grounding in consumer banking/credit card business fundamentals: account lifecycle, interest income, fees, credit risk basics, and portfolio economics. + Understanding of the credit card marketing lifecycle: acquisition, activation, usage, retention, and attrition. **Campaign Analytics & Measurement** + Design and execution of test-vs-control and champion-challenger frameworks for campaign effectiveness. + Incrementality/lift analysis, response modeling, and uplift measurement. + Campaign performance tracking: response rates, conversion, activation, spend, and profitability metrics. + Experience building recurring performance dashboards/scorecards for campaign monitoring and post-campaign readouts. **Statistical & Quantitative Analysis** + Hypothesis testing, A/B testing methodology, and significance testing. + Segmentation and targeting analysis (behavioral, demographic, risk-based). + Regression/predictive modeling exposure (logistic regression, decision trees) for propensity/response scoring is a plus. + Data quality checks, reconciliation, and root-cause/variance analysis. **GenAI / Emerging Tools Familiarity** + Working knowledge of Generative AI tools for analytics productivity - e.g.,



using LLM-based assistants for code generation/debugging (SAS/SQL/Python), documentation, and summarization of campaign results. + Exposure to prompt engineering basics for querying enterprise GenAI platforms (e.g., internal chat/assist tools) to accelerate exploratory analysis and reporting. + Awareness of GenAI use cases in marketing analytics: automated insight generation, natural-language querying of datasets and synthetic test data creation. + Curiosity/adaptability to continuously evaluate and adopt recent AI-assisted analytics tools as the function modernizes its toolkit. **Communication** + Ability to translate analytical findings into actionable business recommendations for marketing/product stakeholders. + Strong storytelling with data - clear presentation of insights to senior stakeholders (PowerPoint/Excel proficiency). + Cross-functional collaboration with Marketing, Risk, Finance, and Technology teams. + Project management skills to manage multiple concurrent campaign analytics requests under tight timelines. **Behavioral Attributes** + Independent ownership of analytics workstreams with minimal supervision, commensurate with 5-7 years of hands-on experience. + Mentoring junior analysts and reviewing their analytical output. + Strong attention to detail and controls mindset given regulatory sensitivity of rate-based offers.



+ Proactive problem-solving and ability to work in ambiguous, fast-paced environments. **Experience Level:** 5-7 years of relevant analytics experience, preferably in banking/cards/financial services. ------------------------------------------------------ **Job Family Group:** Decision Management ------------------------------------------------------ **Job Family:** Business Analysis ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Most Relevant Skills** Please see the requirements listed above. ------------------------------------------------------ **Other Relevant Skills** For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._ _If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)_ _._ _View Citi's_ _EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy)_ _and the_ _Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)_ _poster._ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

📌 Business Analytics Analyst - Pyspark (Bengaluru)
🏢 Citigroup
📍 Bengaluru