Title: Events & Brand Activation Manager (On-ground brand activations)
Company: Ace Blend
Location: Mumbai
Department: Marketing / Brand Experience
Employment Type: Full time

Job Overview
We are looking for a proactive, energetic, and execution-oriented Events & Brand Activation Executive to plan and execute B2C brand activations, on-ground marketing campaigns, and experiential events.
The ideal candidate will have hands-on experience in event execution, consumer engagement, vendor and agency coordination, and brand promotions. This role involves working closely with internal teams, external agencies, and event partners to create impactful consumer experiences and strengthen brand visibility.

Key Responsibilities
1. On-Ground Brand Activations
• Plan and execute B2C brand activations across malls, fitness centres, gyms, retail outlets, exhibitions, college festivals, lifestyle events, and community gatherings.
• Identify relevant on-ground opportunities to promote Ace Blend products and engage directly with consumers.
• Manage sampling campaigns, product demonstrations,



promotional stalls, and consumer engagement activities.
• Ensure brand guidelines, visibility, and promotional messaging are consistently maintained at all activation sites.

2. Event Planning & Execution
• Research and identify relevant events, exhibitions, fitness expos, wellness festivals, marathons, sporting events, and lifestyle gatherings across India.
• Coordinate end-to-end event execution, including registrations, stall bookings, logistics, setup, branding, manpower, and on-site management.
• Develop event calendars aligned with marketing objectives and brand priorities.
• Travel to event locations when required to oversee execution and ensure smooth operations.

3. Agency & Vendor Management
• Coordinate with event agencies, activation agencies, promoters, staffing partners, production vendors, and fabrication teams.
• Source and evaluate vendors, negotiate commercials, manage quotations,

📌 Head of Events (Mumbai)
🏢 Ace Blend
📍 Mumbai