19 Oct
|
Cadila Pharmaceuticals
|
Ahmedabad
19 Oct
Cadila Pharmaceuticals
Ahmedabad
Head of Marketing – Cardiology Division
Department: Sales & Marketing
Designation: Head of Marketing / Deputy General Manager – Marketing
Division: Cardiology
Industry: Pharmaceutical
Location: Corporate Office
Reporting To: Business Unit Head / Business Head
1. Job Purpose
To lead the strategic marketing function for the Cardiology Division by developing and executing marketing strategies, driving brand growth, strengthening market share, and achieving revenue and profitability objectives. The role involves managing the cardiac product portfolio, developing innovative brand strategies, enabling the field force, and building strong engagement with cardiologists and other healthcare professionals in compliance with applicable pharmaceutical marketing regulations.
2. Key Responsibilities
A. Strategic Marketing & Business Planning
• Develop the annual marketing strategy, business plan, and brand-wise growth objectives for the Cardiology Division.
• Drive revenue growth, market share expansion, product penetration, and profitability.
• Analyze market trends, competitor activities,
prescription trends, and emerging therapeutic opportunities.
• Identify growth opportunities across acute and chronic cardiovascular therapies.
• Develop short-term and long-term business strategies aligned with organizational objectives.
B. Brand Management & Product Strategy
• Lead the development and implementation of brand plans for cardiovascular products.
• Manage the product portfolio covering hypertension, dyslipidemia, ischemic heart disease, heart failure, antiplatelet therapy, and other relevant cardiac therapies.
• Develop product positioning, scientific communication, promotional campaigns, and differentiated brand strategies.
• Identify opportunities for recent product launches, line extensions, and portfolio expansion.
• Monitor brand performance and implement corrective actions to achieve business targets.
• Ensure marketing materials are scientifically accurate, appropriately su
📌 Deputy General Manager Marketing Cardio (Ahmedabad)
🏢 Cadila Pharmaceuticals
📍 Ahmedabad