Role: Brand and Content Manager
Business: Digital Health Joint Venture (Biological E Initiative)
Reporting to: Chief Marketing Officer
Location: Hyderabad, India

Role Purpose
Shape how India discovers and engages with health and wellness by creating the online voice, identity, and narrative for the venture and building a content presence for both online and offline channels. This is a ground-up role: own every digital channel end to end, build a content engine that speaks authentically across India's many languages, regions and communities, powered by data, sharpened by AI, and brought to life through smart, resourceful partnerships with creators and influencers.

Roles & Responsibilities
• Create and own the online voice, identity, and narrative for the venture — the tone, story, and personality that come through consistently across every digital touchpoint.
• Define and own the content strategy across both online and offline channels, grounded in performance data, keyword/search intelligence, and audience insight,



with dashboards and reporting to track performance and iterate rapid.
• Lead the creation of content that connects with different consumer segments across health topics, and is sensitive to regional and cultural nuances across India.
• Lead ideation, scripting, and production of content across formats (video, social, blog, web) that translates the brand's positioning into content people actually engage with.
• Manage the content calendar and publishing cadence across platforms, ensuring consistency of voice, timing, and quality.
• Manage all digital channels end-to-end — website, social media, and other online platforms — ensuring they work together as one coherent brand presence.
• Use AI tools for research, drafting, editing, repurposing, and analytics as a core part of the daily workflow to increase output quality and speed.
• Identify, onboard, and manage relationships with external content creators/influencers relevant to health and wellness audienc

📌 Brand and Content Manager | Digital Health JV (Hyderabad)
🏢 Biological E
📍 Hyderabad