Firefly Diamonds Position: Social Media Executive
Experience: 1.5 to 3 years of experience required

About Firefly Diamonds:
Firefly Diamonds is a contemporary, contemporary lab-grown diamond jewellery brand built on a 60-year legacy of craftsmanship. With a focus on sustainability, custom design and everyday luxury, Firefly is redefining the way a new generation experiences diamond jewellery.

Role Overview:
We are looking for a Social Media Executive who understands the pulse of digital culture, has a keen eye for visual storytelling and can translate brand narratives into engaging social media experiences. This role combines hands-on execution, community management and performance monitoring, working closely with the creative team to build a distinctive and consistent digital presence for Firefly. They should have a strong understanding of social media trends, luxury and lifestyle content, and the nuances of building a premium consumer brand online.

Key Responsibilities:
1. Social Media Management & Execution




● Manage the day-to-day operations of Firefly Diamonds’ social media platforms, primarily Instagram, along with other relevant channels.
● Develop and maintain the monthly content calendar in alignment with brand priorities, campaigns, launches and key cultural moments.
● Coordinate content scheduling, publishing, captions, hashtags, tagging and platform-specific requirements.
● Ensure consistency in brand voice, visual identity and communication across all social media touchpoints.
● Stay updated on emerging formats, platform features, trends and relevant cultural conversations to identify opportunities for the brand.

2. Content & Creative Collaboration
● Work closely with the creative team to conceptualise, brief, develop and execute engaging social media content.
● Translate campaign ideas and brand narratives into platform-relevant content formats, including Reels, Stories, carousels and static posts.
● Contribute ideas for content pillars, recurring series,

📌 Social Media Executive (Mumbai)
🏢 Firefly Diamonds
📍 Mumbai