Job description

Key Responsibilities

1. Marketplace Advertising (Amazon, Flipkart, Blinkit, Nykaa):
• Plan, launch, and scale advertising campaigns across Amazon, Flipkart, Blinkit, Nykaa, and other marketplaces.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, keyword, product, and platform-specific ad campaigns.
• Conduct keyword, search-term, and competitor research to identify high-converting opportunities.
• Monitor and optimize campaigns based on ACOS, TACOS, ROAS, CTR, CPC, conversion rate, and overall sales performance.

2. Marketplace Growth & Optimization:
• Optimize bids, budgets, placements, targeting, and campaign structures to improve advertising efficiency.
• Identify growth opportunities through campaign data, keyword trends, competitor analysis, and category insights.
• Plan and execute ad strategies for new launches, hero SKUs, promotions, and major marketplace sale events.




• Track performance across SKUs and platforms and allocate budgets based on ROAS, sales, and growth potential.

Key Requirements
• Hands-on experience managing performance marketing campaigns on Amazon, Flipkart, Nykaa, Blinkit, or other marketplaces.
• Robust understanding of marketplace advertising, keyword targeting, bidding, placements, and campaign optimization.
• Ability to analyze ACOS, TACOS, ROAS, CPC, CTR, CVR, and sales data to optimize campaigns for profitable growth.
• Experience working with D2C brands or e-commerce businesses is preferred.

Bonus
• Experience in skincare, beauty, or consumer brands.
• Familiarity with marketplace analytics tools such as Helium 10, Jungle Scout, or similar platforms.

📌 Performance Marketing Manager (Gurugram)
🏢 Sera Natural
📍 Gurugram