Overview

aptean

• JOB IDENTIFICATION

Function

Marketing

Job Level

B

Job Title

Web Content Specialist

Reports To

Director of Web Optimisation

Department

Global Digital Marketing

Location

Bangalore, India

• GENERAL JOB SUMMARY

Aptean is seeking a proactive and detail-oriented Web Content Specialist to publish and maintain web content across its portfolio websites. The role turns content from SEO and marketing teams into accurate, well-built, current, consistent, and search-ready pages.

• SCOPE

Publishes and maintains content across Logility, Merlin Business Software, SSG Insight, and other English-language portfolio websites. The role covers WordPress publishing, routine content updates, on-page SEO, content maintenance, quality assurance, brand consistency, GDPR and accessibility compliance, request management, and issue reporting.

• ORGANIZATION

Reports to the Director of Web Optimisation within the Global Digital Marketing team.

• PRINCIPAL DUTIES AND RESPONSIBILITIES
• Publish recent content and updates in WordPress across the portfolio sites,



ensuring content is accurate, up to date, and live on time.
• Handle routine update requests from the SEO, content, and regional marketing teams, including copy, images, links, and resources.
• Apply on-page SEO elements when publishing, including titles, meta descriptions, headings, alt text, and internal links, following guidance from the SEO Specialist.
• Keep existing pages current by fixing broken links, updating outdated information, and retiring old content.
• Check every page before and after publishing for accuracy, formatting, and responsiveness across devices.
• Ensure content follows Aptean brand guidelines and each site's templates and style.
• Ensure published content meets GDPR requirements and web accessibility standards, including WCAG.
• Track and prioritise publishing requests so work is delivered on time and nothing is missed.
• Flag technical issues, broken journeys, or content problems

📌 Web Content Specialist (Bengaluru)
🏢 Aptean India
📍 Bengaluru