Area Business Manager, CAR-T Patient Referral & Awareness
Department
Business Development / Patient Access
Location
Based in Metro/Non-Metro City, with extensive travel to Tier 1, 2 and 3 cities
Reports to
Regional Sales Manager
Experience
2-7 years
BBA (Sales/Marketing), B.Pharm, BSc.
Role Summary
The Area Business Manager builds and maintains a network of referring hospitals, oncologists and haematologists in an assigned territory. The goal is to help eligible patients with relapsed/refractory B-cell acute lymphoblastic leukaemia (B-ALL) and B-cell non-Hodgkin lymphoma (B-NHL) reach CAR-T centres for evaluation and treatment. The role also drives awareness of CAR-T cell therapy among clinicians and the wider community in the territory.
Key Responsibilities
1. Referral network development
• Identify and map hospitals, oncology and haematology centres, and key treating physicians in the assigned territory.
• Build and sustain relationships with referring oncologists, haemato-oncologists, paediatric oncologists and hospital administrators.




• Visit referral hospitals regularly and maintain a structured call plan.
• Act as the single point of contact between referring centres and the CAR-T centre.

2. Patient referral facilitation
• Coordinate the referral pathway: sharing the centre's eligibility criteria, collecting clinical records, and scheduling consultations with the CAR-T treating team.
• Support patients and families with logistics: travel, appointment coordination, and information on the treatment journey, in coordination with the patient navigation team.
• Follow up with referring doctors on case status, in line with patient consent and privacy requirements.
• Track every referral from first contact through consultation, evaluation and treatment.

3. Awareness and education
• Organise and support CME programmes, doctor meets, tumour boards and webinars on CAR-T therapy, with the medical team and invited experts presenting the clinical content.
• Share approve

📌 Area Sales Manager (India)
🏢 Micro Crispr
📍 India