Key Responsibilities:

•
• Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.
• Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.
• Have worked extensively on tools like CleverTap, MoEngage, Webengage etc. and drove conversion numbers.
• Craft the product communication strategy and own it.
• Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations.
• Creating weekly and monthly marketing plans and budgets for our different channels.




• Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
• Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.
• To use third-party tools available for managing messaging for automation and superior quality messages .
• Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
• Build retention marketing campaigns based on customer segmentation.
• Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better.
• Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

📌 Associate Business Manager (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai