About BRITONEBRITONE is an Indian electronics brand with a presence in the audio products category, including speakers, woofers, subwoofers and tweeters.
We are focused on expanding our national distribution network, strengthening our product portfolio and building a scalable, profitable electronics business.
We are looking for a commercially minded, entrepreneurial professional who can contribute across business development, product planning and sourcing. This is an opportunity to work closely with the Director and participate in key decisions that shape the company's growth.
Role OverviewThe Business Development Manager will be responsible for expanding BRITONE's dealer and distributor network across India while working closely with the Director on product selection, new product development, supplier identification, sourcing strategy, pricing and market positioning.
The ideal candidate will combine strong offline channel-sales experience with commercial understanding of consumer electronics products and the ability to identify market opportunities,



evaluate suppliers and build a competitive product portfolio.
This is a hands-on role in a growing business, requiring ownership, initiative, market understanding and the ability to work across functions.
Key Responsibilities1. Business Development and National Distribution• Develop and execute a pan-India dealer and distributor expansion strategy.
• Identify, evaluate and appoint distributors, wholesalers and dealers in priority markets.
• Build relationships with channel partners and develop a pipeline of new business opportunities.
• Develop territory-wise sales plans and achieve agreed revenue and gross-profit targets.
• Increase product penetration, repeat orders and sales productivity across the distribution network.
• Analyse competitor activity, channel margins, market pricing and customer requirements.
• Monitor primary sales, secondary sales, stock movement and channel-partner performance.
• Develop stra

📌 Business Development Manager (New Delhi)
🏢 Britone
📍 New Delhi