About Pine Labs
Pine Labs is a leading fintech company building technology-led solutions across payments, commerce and financial services. We work closely with businesses to simplify payments, enhance customer experiences and unlock new growth opportunities.
About the Role
We are looking for an Assistant Manager / Manager – Product Marketing (GTM & Brand) to support and execute product marketing initiatives for the Indian market.
The role involves working closely with Product, Sales, Business and Marketing teams to understand customer needs, develop product positioning and messaging, and execute go-to-market plans for recent products and features.
The ideal candidate will have hands-on experience in product marketing, GTM execution, market research and campaign management, with strong communication skills and the ability to translate complex fintech solutions into clear customer value propositions.
Key Responsibilities
1. Product Marketing & GTM
• Support the development and execution of go-to-market strategies for new products, features and solutions in India.
• Work with Product and Business teams to understand product features, customer needs and business objectives.
• Coordinate product launches, including campaign planning, communication, channel execution and launch readiness.
• Track product adoption and campaign performance, identifying opportunities for improvement.
2. Market & Customer Research
• Conduct market, customer and competitor research to identify trends, customer pain points and growth opportunities.
• Assist in developing customer personas, use cases and product-specific messaging.
3. Sales Enablement
• Work with Sales and Business teams to strengthen product communication and sales effectiveness.
• Create sales collateral, including pitch decks, product presentations, one-pagers, FAQs, case studies and competitor comparison documents.
4. Brand & Product Storytelling
• Develop compelling product narratives and marketing communication for Pine