• Driving the fast growing business of e-commerce and delivering the overall business for the channel
• Engaging with the Key Customers by building strong business relationship to develop and deliver JBP
• Planning and implementing the 6P Strategy with the customers
• Engaging with Brand and Digital teams to integrate and implement the brand strategies online
• Engaging with the field/ operations team to ensure business deliveries
• Explore Potential business formats and stay on trend on ever evolving trends
• Identifying impactful insights through engagement with platforms and using analytics tools
Functional linkages
• Internal: Brand Managers, Regional Managers, Customer development managers, commercial team, Area Managers, Analysts, eCommerce team, Digital Marketing, etc.
• External: Customers ( all functions), Stockists, Vendors/ 3P Agencies, Marketing agencies, ecommerce agencies
Key Accountabilities (A collection of duties and/or responsibilities assigned) :
Accountability
• Related Activities
• Sales and Shares Targets
• Achieving Customer Level and category-level sales values to deliver the Net Sales planned for the year
• Deliver higher share than offline for all our categories
• Customer Engagement
• Continuous engagement with the customers, driving JBP and T2T engagement with them. Managing Customer Claims and processing them in timely manner.
• Executing the 6P Strategy
• Ensuring all the 6P's are implemented as aligned in the quarterly Grids including Promotions, activations, Content, pricing, visibility implementation
• Analytics and Sharing Best Practices
• Sharing of learning's and best practices to build Future ready organization
• Using the Offtakes and results of activations to build a strong CP Learning on what works and what doesn't
• Using tools to identify insights to build long term plans
• Identify current models that are developing in the ecommerce market and share with larger organization
• Promo & Budget Planning
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