19 Oct
|
Westbury Sportswear
|
Bengaluru
19 Oct
Westbury Sportswear
Bengaluru
About The Opportunity
• Westbury Sportswear is a high-growth sportswear brand committed to delivering performance-led, trend-forward athletic apparel to consumers across India and global markets.
• In partnership with a top global footwear brand, the company is rapidly scaling its e-commerce vertical across all major Indian marketplaces.
• The merchandising team sits at the intersection of commerce, product, and data — driving the right assortment to the right customer at the right time.
Role & Responsibilities
• Build seasonal and event-based assortment plans aligned to brand strategy and marketplace demand signals.
• Coordinate with design, sourcing, and product teams on style selection, pricing architecture, and launch timelines.
• Analyse sales performance data to drive informed buying, replenishment, and markdown decisions.
• Develop category-level range plans ensuring depth, width, and price point diversity.
• Work closely with category and key account teams on Amazon, Myntra, Flipkart, Ajio, and other platforms.
• Drive visibility through catalogue optimisation,
brand store management, and search ranking strategies.
• Lead conversion improvement initiatives including A+ content, ratings management, and image quality.
• Plan and execute discounting strategies and participate in major sale events (Big Billion Day, End of Season, etc.).
• Align merchandising plans with marketing campaigns, content calendars, and recent product drop schedules.
• Coordinate with finance and operations teams for inventory planning, OTB budgeting, and cash flow alignment.
• Partner with the accounts and operations team to ensure zero leakages in platform claims and settlement reconciliations.
• Work with the logistics team to ensure inbound inventory flow supports planned launches and replenishment cycles.
• Track and report on key metrics — ASPs, Rate of Sale (ROS), sell-through rates, inventory ageing, and return rates.
• Monitor competitor assortment, pricing moves, and marketpla
📌 Merchandising Manager (Bengaluru)
🏢 Westbury Sportswear
📍 Bengaluru