Job Description – Digital Operations Executive
Brand: Below 42
Role Objective
To manage and execute Below 42's day-to-day digital operations, website management, social media activities and online marketplace presence. The person will be responsible for timely execution, maintaining brand consistency and ensuring that routine digital activities do not remain pending.
Key Responsibilities
1. Website Management
• Manage the Below 42 website on Shopify.
• Update product details, images, prices, offers, discount codes and promotional banners.
• Implement festival offers, special promotions and other website changes as required.
• Check product listings, pricing, links and the overall customer shopping experience.
• Coordinate website improvements and resolve routine technical issues.
2. Social Media Management
• Manage Below 42's Instagram, Facebook and LinkedIn accounts.
• Create regular social media posts, basic creatives, stories and promotional content using tools such as Canva.
• Plan and publish content according to a content calendar.
• Create or coordinate reels and short-form videos, including basic editing where required.
• Ensure that content consistently reflects Below 42's premium brand positioning.
• Monitor comments, messages and basic engagement metrics.
3. Online Marketplace Listings
• List Below 42 products on relevant e-commerce platforms and online marketplaces.
• Manage product descriptions, images, pricing, catalogue information and listing updates.
• Maintain accurate product information and resolve listing-related issues.
• Identify and complete the operational requirements for onboarding products onto additional platforms.
4. Marketplace Promotions and Campaigns
• Manage promotional events and sales campaigns on platforms such as Flipkart and other relevant marketplaces.
• Enrol products in applicable sale events and promotional campaigns.
• Update offers, discounts and product information in accordance with approved commercial terms.
• Track