We are seeking a skilled and creative Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating and executing data-driven marketing strategies to enhance our brand presence, generate leads, and boost revenue for our IT services.

Key Responsibilities

Strategy Development:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and create tailored campaigns to attract potential clients.

Search Engine Optimization (SEO)

• Perform keyword research and optimize website content for search engines.
• Track, analyze, and report on SEO performance metrics.

Pay-Per-Click (PPC) Advertising

• Plan, execute, and monitor paid ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
• Optimize ad performance to maximize ROI.

Social Media Management

• Manage and grow the company's presence across platforms such as LinkedIn, Twitter, and Instagram.
• Create engaging content, monitor trends, and interact with the audience.

Content Marketing





• Create high-quality blog posts, whitepapers, email newsletters, and case studies.
• Collaborate with designers to produce visuals, infographics, and video content.

Email Marketing

• Design and execute email campaigns targeting potential clients and nurturing leads.
• Monitor open rates, CTR, and conversions to refine strategies.

Analytics & Reporting

• Track the effectiveness of campaigns using tools like Google Analytics and HubSpot.
• Provide actionable insights and prepare monthly performance reports.

Lead Generation

• Use digital platforms to generate high-quality leads for sales teams.
• Collaborate with sales to convert leads into opportunities.

Qualifications And Skills

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in Digital Marketing, particularly in IT services or B2B industries.
• Proficiency in tools like Google Analytics, Google Ads, HubSpot, and SE

📌 Digital Marketing Specialist (Pune)
🏢 Blueflame Labs
📍 Pune