Every brand is posting. Very few are being remembered. Feeds are full of content nobody asked for, captions nobody reads and Reels that are forgotten before the next swipe. We’re looking for someone who finds that annoying enough to want to fix it. Someone who sees a brand and immediately knows what it should sound like, what it should stop doing and what would make people care. You don’t need years of experience. You need taste, curiosity and ideas that keep coming. If creative content is always running through your head, this one is for you.

Company Description
Idea Simplified is a Mumbai-based brand consulting agency. We help brands work out what they stand for, simplify how they say it and build the strategy and content that gets them noticed.
Our work is about clarity: sharper positioning, stronger stories and communication that actually lands. Social media is where most people meet a brand first, and that’s where you come in.

This is for you if:
→ You watch a Reel and break down the hook before you laugh at the punchline
→ You have a folder of saved posts called “steal this later”




→ You’d rather pitch 10 ideas and have 9 killed than play it safe with one
→ You can make a “boring” brand interesting without making it cringe
→ You want to own real accounts from week one
→ You notice when a brand’s tone changes, and have an opinion about it

This is not for you if:
→ “Trending audio + text overlay” is your whole strategy
→ You need a detailed brief before you can start thinking
→ You think positive content is just good design
→ You’d rather follow trends than understand why they work
→ Feedback on your ideas feels personal rather than useful
→ You post and never check the numbers

What You’ll Do
Strategy
• Build social media strategies for client brands across Instagram, LinkedIn and new platforms
• Define each brand’s content pillars, tone of voice and posting rhythm
• Research audiences, competitors and trends, and turn what you find into usable ideas

Content
• P

📌 Social Media Strategist (Mumbai)
🏢 Idea Simplified
📍 Mumbai