Job Responsibilities:
• Own Meta & Google Ads end-to-end.
• Plan and execute performance marketing strategies.
• Manage budgets and drive profitable customer acquisition.
• Scale winning campaigns and optimize underperforming campaigns.
• Plan and execute creative testing across different hooks and formats.
• Analyze campaign data and identify growth opportunities.
• Work with the creative team to develop high-performing ad creatives.
• Track key metrics including ROAS, CAC, Revenue & Conversion Rate.
• Build and continuously improve paid acquisition engine.
Skills Required:
• Strong hands-on expertise in Meta & Google Ads
• Data Analysis & Performance Optimization
• Creative Testing & Ad Strategy
• Excel / Google Sheets
• Problem-solving & analytical thinking
• Robust ownership and growth mindset