About the RoleÉprise is a consumer brand, and social media is one of our most important channels for building awareness, community, and sales. We're looking for a Social Media Manager to own the brand's voice and content across every public-facing channel. You'll decide what goes live, why it goes live, and how it grows our audience, with a strong focus on growing our Instagram following.
Key Responsibilities1. Content Ownership Across Channels
• Own all content published on Instagram, LinkedIn, the website, and paid ads.
• Maintain a consistent brand voice, look, and message across every platform.
• Approve everything before it goes live, including captions, creatives, copy, and landing page content.
• Build and manage a monthly content calendar with explicit themes, formats, and posting schedules.
2. Strategy
• Create and execute a social media strategy tied to business goals (awareness, engagement, leads, sales).
• Define content pillars for each platform. For example, Instagram for product, lifestyle, and community; LinkedIn for brand story, founder voice, and hiring.
• Research competitors, trends, and audience behaviour to keep the strategy sharp.
• Plan campaigns around product launches, festivals, and seasonal moments.
3. Instagram Growth
• Own the plan to grow Instagram followers, with monthly follower and engagement targets.
• Drive reach through Reels, carousels, Stories, collaborations, and trending formats.
• Run influencer, creator, and UGC collaborations. Source, brief, and manage creators.
• Build community through comments, DMs, and customer shout-outs.
• Optimise bio, highlights, hashtags, posting times, and profile to improve discovery and conversion.
4. Paid Ads and Website Content
• Work with the performance or ads team (or agency) on ad creatives, copy, and messaging for Meta and other paid channels.
• Review ad performance and recommend creative changes based on results.
• Ensure website copy, banners, and product content match the brand and c
📌 Social Media Manager (India)
🏢 Éprise
📍 India