About Deconstruct:
Deconstruct is a science-backed skincare brand focused on transparent, effective formulations. Built for today's informed consumers, we simplify skincare with ingredient-led products and honest communication.
Role Overview:
We're looking for a sharp, ownership-driven Assistant Manager to lead our influencer marketing function end-to-end. You will own campaign strategy and execution, build scalable influencer programs, and translate performance data into actionable growth levers — all while collaborating closely with Brand, Category, Marketplace, and Website teams.
Key Responsibilities:
Strategy & Planning
• Own monthly and quarterly influencer campaign planning — including channel mix, creator tiers, content formats, and budget allocation
• Develop influencer briefs aligned to product launches, brand moments, and performance goals
• Proactively identify whitespace opportunities across platforms (Instagram, YouTube, Moj, etc.)
Influencer Management
• Build and manage a scalable roster of nano, micro, and macro influencers across relevant categories
• Lead end-to-end onboarding, relationship management, and contract negotiations
• Ensure timely and high-quality content delivery across all campaigns
Performance & Analytics
• Own CPV and ROI targets; analyze campaign data to continuously optimize spend and creator mix
• Maintain rigorous tracking hygiene (M/W/F updates) and produce explicit performance reports for leadership
• Track competitor influencer activities and distill market intelligence into strategic recommendations
Cross-functional Collaboration
• Partner with Brand, Category, Marketplace, and Website teams to ensure influencer campaigns are well-integrated and drive measurable outcomes
• Coordinate with Finance for timely influencer payments and compliance
Consumer & Market Insights
• Lead customer calls and community listening to surface