Job Description – Copywriter (Social Media)
Location: Andheri East, Mumbai
Working Days: 5 Days a Week
Experience: 5+ Years
Role: Team Lead

About the Company
Lyxel&Flamingo; is an all-in-one digital marketing solutions provider operating at the intersection of art, design, and technology. We combine creativity, strategy, and digital expertise to build impactful brand experiences. Visit lyxelandflamingo.com to know more.

About the Role
We are looking for an experienced Copywriter – Social Media (Team Lead) to lead creative content development and social media communication for Instagram and Facebook. The ideal candidate should have strong copywriting skills, strategic thinking, and the ability to develop engaging content and campaign ideas that align with brand objectives.

Key Responsibilities
• Lead social media copywriting and content strategy for Instagram and Facebook.
• Develop engaging captions, hooks, headlines, Reels scripts, Stories, carousels, and static post copy.
• Conceptualise creative campaigns, content pillars, and monthly content calendars.




• Develop brand-specific communication, storytelling, and tone of voice.
• Identify relevant social media trends and translate them into creative content opportunities.
• Collaborate with designers, video editors, social media strategists, and account managers to execute campaigns.
• Review and refine content to ensure quality, consistency, and alignment with brand guidelines.
• Analyse content performance and use insights to improve engagement and creative effectiveness.
• Lead brainstorming sessions, guide junior writers, and manage content quality and delivery timelines.
• Present creative concepts and collaborate with clients to incorporate feedback.

Required Skills & Qualifications
• Minimum 5 years of relevant experience in copywriting, social media content, or creative communication, preferably in an agency setting.
• Strong portfolio showcasing social media campaigns, creative copy, and content conc

📌 Team Lead (Mumbai)
🏢 Lyxel&Flamingo (L&F)
📍 Mumbai