Company Description The Talent Lever partners with growing companies to design and implement scalable people systems that support sustainable growth. As organizations expand and complexity increases, The Talent Lever helps replace informal hiring, onboarding, and development practices with structured, stage-appropriate processes. This work reduces strain on founders and leaders, improves execution, and supports high-performing teams. The firm focuses on practical, outcome-driven solutions that strengthen organizational foundations as companies evolve.
Role Description The Senior Google Ads Strategist is a full-time, remote role focused on leading performance marketing initiatives across Google Ads and related platforms. In this role, the strategist develops data-driven campaign strategies, structures accounts, and manages budgets to meet client acquisition and revenue goals. Day-to-day responsibilities include keyword research, audience targeting, creating and optimizing search, display, and video campaigns, and conducting A/B tests on ad copy, landing pages, and bidding strategies.



The strategist analyzes performance metrics, prepares transparent reporting and insights for stakeholders, and recommends ongoing optimizations to improve ROI. This role also collaborates with internal and client teams on funnel strategy, conversion tracking, and alignment between ads, messaging, and overall growth objectives.
Qualifications
• Strong expertise in Google Ads strategy, including campaign planning, account structuring, and budget management.
• Hands-on experience with search, display, and video campaigns, as well as remarketing and audience segmentation.
• Advanced skills in performance analysis, using tools such as Google Analytics and data dashboards to drive optimization decisions.
• Proficiency in conversion tracking setup, attribution understanding, and testing methodologies (A/B and multivariate testing).
• Ability to collaborate with marketing, product, and client teams to

📌 Senior Google Ads Strategist (India)
🏢 The Talent Lever
📍 India