Title:
Team: Marketing, reporting to Jack Slater (Growth Marketer) and working closely with Sales
Location and hours: India
Type and salary range: 6 lacs to 8 lacs per annum
About Us
SyncEzy is a growing SaaS Integrations Company in the B2B space, with a robust focus on the Trades and Service Industries. We connect world-class business apps with deep integrations. To learn more about us, check out www.SyncEzy.com.
We are growing by leaps and bounds and need a Digital Marketing Lead to develop and implement global marketing strategies.
Role and Responsibilities:
• Build, segment, test, schedule, and optimize all email types, including product updates, case studies, webinar invites, and outreach.
• Manage complete lifecycle email ops for major trade shows—from pre-show invites and reminders to reply tagging and post-show follow-ups.
• Oversee outbound marketing emails, manage deliverability and reply tracking, and hand off warm leads directly to Sales.
• Continuously test subject lines, copy, and send times to optimize engagement and scale high-performing campaigns.
• Adapt approved messaging to fit target audiences and write concise, impactful email copy as needed.
• Maintain an advance email calendar for product updates, events, and releases to prevent last-minute scheduling.
• Partner with Sales to build, refine, and optimize high-converting email templates, cadences, and objection-handling playbooks based on call transcripts.
• Maintain and optimize workflows, lead journeys, and database hygiene within Zoho Marketing Automation.
• Ensure accurate campaign attribution, source tagging, and lead imports in the CRM while sourcing new leads via tools like BuiltWith and Prospeo.
• Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations for future messaging and testing.
Requirements
• 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company
• Strong experience in a marketing automation plat
📌 Email Marketing Specialist (India)
🏢 SyncEzy
📍 India