About Webstix

Webstix is a full-service web design and digital marketing agency and a proud Mid-West Family Company, headquartered in Madison, Wisconsin (USA). For over two decades, we have helped businesses look valuable online and grow through websites, SEO, and paid advertising. As we expand our paid-media services, we are building a talented team in India to manage and grow Google advertising campaigns for our U.S. clients.

Role Summary

We are looking for a hands-on Google Ads Specialist to join our team at our Coimbatore office. The ideal candidate will be responsible for planning, building, managing, and optimizing Google Ads campaigns across our diverse client portfolio.

This role involves overseeing the day-to-day performance of Google Ads accounts across Search, Display, and Performance Max campaigns, as well as Google Local Services Ads (LSAs). Responsibilities include everything from initial campaign setup and verification to ongoing optimization, performance monitoring, and reporting.

The ideal candidate is data-driven, detail-oriented, and proactive,



with the ability to analyze campaign performance, identify opportunities for improvement, and communicate results clearly to clients and internal teams.

Key Responsibilities

Google Ads Management (Search, Display & Performance Max)
• Build and structure Search, Display and Performance Max campaigns, including keyword research, ad groups, and audience/asset setup.
• Write and A/B test ad copy and creative assets to improve click-through and conversion rates.
• Manage bids, budgets, and negative keywords; continuously optimize toward each client's goals (leads, calls, sales).
• Set up and validate conversion tracking (Google Ads, GA4, Google Tag Manager) and call tracking.
• Provide landing page and messaging recommendations to improve campaign performance.

Google Local Service Ads (LSA)
• Set up and optimize Local Service Ads profiles, including service areas, categories, and budgets.
• Support clients t

📌 Google Ads Specialist (Coimbatore)
🏢 Webstix
📍 Coimbatore