About the Role
We are looking for a creative and detail-oriented Copywriter who can turn ideas into impactful words. The ideal candidate should have a solid understanding of brand communication, social media, digital marketing, and storytelling.
You will work closely with the Creative, Social Media, Strategy, and Client Servicing teams to develop engaging content that connects with audiences and supports brand objectives.

Key Responsibilities:
• Develop creative and engaging copy for social media posts, reels, campaigns, advertisements, websites, blogs, and other digital platforms.
• Write compelling headlines, captions, taglines, scripts, ad copies, campaign concepts, and brand communication.
• Understand client briefs, brand guidelines, target audiences, and communication objectives.
• Collaborate with designers and creative teams to develop concept-led campaigns and content.
• Adapt tone of voice and writing style according to different brands, industries, and audiences.
• Research brands, competitors, trends, and target audiences to develop relevant content.




• Create content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and websites.
• Contribute creative ideas and concepts during brainstorming and campaign discussions.
• Proofread and edit content to ensure accuracy, clarity, grammar, and consistency.
• Stay updated with social media trends, digital content formats, pop culture, and emerging communication trends.
• Use AI-powered tools responsibly to support research, ideation, editing, and content development while maintaining originality and brand voice.
• Handle multiple projects and meet deadlines without compromising quality.

Requirements:
• Bachelor’s degree in English, Mass Communication, Journalism, Advertising, Marketing, or a related field.
• 1+ years of experience as a Copywriter, Content Writer, Creative Copywriter, or in a similar role, preferably in an advertising/digital/branding agency.
• Strong command of English grammar, voc

📌 Copywriter (Ahmedabad)
🏢 The Grey Metaphor
📍 Ahmedabad