• 1. Category Growth & P&L;
• Own revenue and profitability for the assigned category.
• Develop and execute category growth plans across revenue, margins, selection and availability.
• Identify growth opportunities across sub-categories, price points and consumer segments.
• Track category performance and take corrective actions based on business metrics.
• 2. Content-Led Category Marketing & Consumer Engagement
• Collaborate with Marketing and Creative teams to develop content-led category campaigns, product storytelling, and brand narratives that improve product discovery and customer engagement.
• Drive content optimisation across category pages, brand stores, and product listings, identifying content gaps and opportunities to improve visibility and conversion.
• Leverage consumer insights, category trends, and content performance metrics to enhance engagement, consideration, and category growth.
• 3. Assortment & Selection
• Own category assortment and ensure the right mix of brands, products and price points.
• Identify assortment gaps and whitespace opportunities.
• Drive current launches and ensure adequate availability of high-potential products.
• Analyse consumer demand, competition and market trends to refine category selection.
• 4. Pricing & Promotions
• Drive pricing strategy in line with category objectives and competitive benchmarks.
• Plan and execute promotional initiatives with brands and sellers.
• Optimise discounts, offers and visibility investments to drive incremental sales while protecting margins.
• Monitor competitor pricing, promotions and assortment.
• 5. Seller/Brand Performance
• Track performance of key brands/sellers across revenue, growth, margins, fill rate, availability and conversion.
• Identify underperforming partners and create action plans for improvement.
• Drive partner-led growth initiatives and ensure timely execution.
• 6. Cross-functional Collaboration
• Work closely with Marketing, Supply Chain, Finan