About Imarticus Learning

Imarticus Learning is a professional education company dedicated to bridging skill gaps through industry-relevant education, specialised training, career assistance and mentorship. Its programmes help learners build careers across finance, data science, analytics, technology, marketing and management.

About the role

We are looking for a Senior Content Writer who combines excellent writing with creative thinking, research depth and a solid understanding of marketing.
You will translate product strengths, customer insights and business objectives into compelling ideas, messaging and content across the customer journey. Your work will cover performance advertising, campaigns, websites, landing pages, brochures, nurture journeys, SEO and other relevant marketing touchpoints.
This is a hands-on individual contributor role working closely with the Product Marketing Manager. You will take ownership from research and ideation to writing, creative briefing, collaboration and timely delivery. We value someone who brings energy and curiosity,



confidently recommends ideas, solves problems and moves work forward proactively.
The scope will evolve with business needs, offering opportunities to contribute to brand development, product launches, customer research and broader product marketing initiatives. Flexibility across products, audiences, formats and priorities is essential.

Key Responsibilities

• Research and understand: Study products, customers, competitors and market trends to identify audience needs, objections, differentiators and credible proof points.
• Develop positioning and messaging: Turn product features and insights into clear value propositions, benefit-led narratives and compelling reasons to act.
• Ideate campaigns: Propose original concepts, hooks, creative angles and storytelling approaches aligned with campaign objectives.
• Copywriting across the funnel: Develop TOF, MOF and BOF content that builds awareness, supports consid

📌 Senior Content Writer (Mumbai)
🏢 Imarticus Learning
📍 Mumbai