About The Role

If you’re culture curious, highly organized and love turning ideas into action, this role puts you at the centre of how a modern brand gets built.

You’ll work closely with the Brand Managers & Business Leaders across campaigns, content, social, influencers, shoots, launches and retail, getting hands-on exposure to the full brand journey — from idea → execution → consumer → insights.

What You’ll Do

• Campaigns & Launches
• Turn campaign briefs into creative briefs, timelines and execution plans.
• Own the content calendar: planning, approvals, scheduling and follow-through.
• Drive launch readiness for recent collections and shop-in-shop openings, ensuring assets, collateral and operational requirements are in place.
• Coordinate across creative, design, operations and retail teams to keep launches moving.
• Spot and solve execution gaps before they become last-minute problems.
• Social, Content & Influencers
• Manage day-to-day content across Instagram, Pinterest, YouTube and WhatsApp Community.




• Engage with the community through DMs/comments while maintaining the brand voice.
• Own influencer execution from briefing → coordination → deliverables → reporting.
• Coordinate shoots end-to-end — schedules, vendors, shot lists and on-ground execution.
• Brand & Retail Execution
• Keep the brand's asset library and content ecosystem organized and up to date.
• Coordinate creative requirements across marketing, design and retail.
• Manage brand content across DTC, Amazon, Flipkart, Myntra, Tata CLiQ and offline touchpoints.
• Conduct regular brand-consistency checks across digital and physical channels.
• Support VM and retail-partner execution as the brand expands offline.
• Insights & Growth
• Track social, campaign and influencer performance and turn numbers into actionable takeaways.
• Monitor competitors, trends and consumer behaviour to keep the brand culturally relevant.
• Support consumer research, surveys and fieldwork.
• Maintain live trackers an

📌 Assistant Brand Manager (Mumbai)
🏢 EnCompass
📍 Mumbai