This is a full-time role for a Paid Digital Manager - Working From Office in Ahmedabad.

Role Description:
This role leads digital delivery for the client accounts: owning strategy, execution and performance across LinkedIn, Google Ads, Meta and ideally programmatic platforms. You will manage a small team, partner closely with Client Partners on channel strategy, and turn campaign data into insights that move pipeline and account-level metrics.

What Will You Be Doing?
• Own end-to-end Paid Social and Search delivery across clients, from planning through optimization to reporting.
• Partner with Client Partners and Planners to shape media mix and channel strategy, translating clients objectives, pipeline contribution, account/company reach, TAL penetration into channel plans.
• Ensure flawless execution of campaign launches, from initial planning through to wrap-up reporting.
• Connect Search and Social performance to broader media and business objectives; turn campaign data into explicit insights, tests and actionable recommendations.
• Build and lead a high-performing team:



set objectives, run performance reviews, and mentor to raise quality and consistency across accounts.
• Manage vendor and platform partnerships to negotiate, execute and monitor campaigns against agreed KPIs.
• Respond to client requirements accurately and on time, working seamlessly with internal stakeholders across the network.
• Build team capability in emerging Search: SEO, AEO/GEO and AI-driven search experiences.

Role and Responsibilities
• Hands-on, working knowledge of Search and Paid Social platforms: campaign setup, optimization and performance monitoring across Google Ads, LinkedIn, Meta, or similar buying platforms.
• Strong understanding of SEM, SEO, AEO/GEO, GA4, Google Search Console, keyword strategy, audience targeting and conversion tracking.
• Stay current on evolving Search capabilities: AI-powered Search, AI Max, Performance
• Max and AI Overviews, treating generative-AI sear

📌 Senior Paid Media Strategist (Ahmedabad)
🏢 Marastu®
📍 Ahmedabad