Web SEO and Analytics Specialist

SEO GEO and AEO for Websites and Ecommerce

Full-time | Chennai | In office | Immediate Joiner | U.S Overlapping Hours

Role Overview:

CXOntology seeks a hands-on specialist in SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and web analytics. Improve search visibility, measurement, and conversion for enterprise websites and ecommerce across launches, migrations, and Maintenance, Support and Operations (MSO).

Our platforms include Drupal/Acquia, Optimizely, Sitecore, AEM, Contentstack, Shopify, BigCommerce, and commercetools.

Key Responsibilities:

SEO GEO and AEO Implementation

- Audit crawlability, indexing, robots directives, sitemaps, canonicals, redirects, broken links, and duplicate content. Prioritize fixes and verify released changes.
- Use keyword research and customer questions to improve content briefs, metadata, headings, internal links, and ecommerce category/product pages.
- Work with developers on JavaScript rendering, structured data, and Core Web Vitals. Protect migrations through URL mapping, redirect testing, and post-launch monitoring.
- Implement GEO and AEO using clear answers, consistent entity/product information, source-backed content, and structured data matching visible content. Validate crawl access and implementation.

Analytics and Data Quality

- Own GA4 and Google Tag Manager setup, measurement plans, data layers, tags, triggers, variables, key events, lead tracking, and ecommerce tracking.
- Debug with Tag Assistant, GA4 DebugView, and browser tools. Resolve duplicate/missing events, cross-domain issues, campaign tagging errors, and discrepancies against approved source data.
- Maintain tracking documentation, consent-aware tagging, access controls, and release checks. Work with privacy and engineering teams to keep personal information out of analytics events.

Reporting and Service Delivery

- Build Looker Studio or Power BI dashboards for search visibility, leads, revenue, and conversion.



Track AI-search citations/mentions with a repeatable query set and referrals where identifiable; explain sampling and attribution limits.
- Review SEO/tracking health weekly, maintain actionable Jira or ServiceNow tickets, and validate sprint releases. Lead monthly client reviews to explain trends, recommend experiments, and measure outcomes against agreed baselines.

Required Skills and Experience:

- 4+ years in hands-on SEO and web analytics for enterprise websites or ecommerce, including audits, CMS edits, tracking setup, debugging, and release validation.
- Proven GEO and AEO implementation on live websites. Show your own content and technical changes, validation approach, AI-answer visibility results, and measurement limitations. Anonymized examples are welcome.
- Practical Google Search Console, GA4, GTM, crawling tools such as Screaming Frog, and research tools such as Semrush or Ahrefs.
- Working HTML, JavaScript, browser developer tools, and data-layer knowledge; hands-on experience with at least one CMS or ecommerce platform in our stack.
- Solid Excel/Google Sheets and Looker Studio/Power BI skills. Reconcile data, segment performance, and distinguish tracking errors from changes in user behavior.
- Clear client communication and collaboration with engineering, content, and UX teams. Own deadlines and implementation through validation, raise blockers early, and keep learning search and measurement tools.

Preferred Skills:

- SQL and BigQuery with GA4 exports; data integration with Snowflake or Informatica teams.
- Server-side tagging, consent-management platforms, international SEO, headless websites, or ecommerce migrations.
- Conversion optimization, A/B testing, and behavior analysis, including interpretation of experiment uncertainty.
- Google Analytics certification or relevant training; delivery or MSO for U.S. or international clients.

Success in the Role

Reliable tracking, validated SEO/GEO/AEO improvements, and gains in qualified traffic, leads, and ecommerce conversion. Use evidence and stated measurement limits to guide the next priorities.

📌 Web SEO and Analytics Specialist (Chennai)
🏢 Gantec
📍 Chennai