About Imarticus Learning

Imarticus Learning is a professional education company dedicated to bridging skill gaps through industry-relevant education, specialised training, career assistance and mentorship. Its programmes help learners build careers across finance, data science, analytics, technology, marketing and management.

About the role

We are looking for a Senior Content Writer who combines excellent writing with creative thinking, research depth and a strong understanding of marketing.

You will translate product strengths, customer insights and business objectives into compelling ideas, messaging and content across the customer journey. Your work will cover performance advertising, campaigns, websites, landing pages, brochures, nurture journeys, SEO and other relevant marketing touchpoints.

This is a hands-on individual contributor role working closely with the Product Marketing Manager. You will take ownership from research and ideation to writing, creative briefing, collaboration and timely delivery. We value someone who brings energy and curiosity, confidently recommends ideas, solves problems and moves work forward proactively.

The scope will evolve with business needs, offering opportunities to contribute to brand development, product launches, customer research and broader product marketing initiatives. Flexibility across products, audiences, formats and priorities is essential.

Key Responsibilities

- Research and understand: Study products, customers, competitors and market trends to identify audience needs, objections, differentiators and credible proof points.
- Develop positioning and messaging: Turn product features and insights into clear value propositions, benefit-led narratives and compelling reasons to act.
- Ideate campaigns: Propose original concepts, hooks, creative angles and storytelling approaches aligned with campaign objectives.
- Copywriting across the funnel: Develop TOF,



MOF and BOF content that builds awareness, supports consideration, nurtures interest and drives conversion.
- Create performance advertising content: Write static ad copy, video and motion graphics scripts, including headlines, voiceovers, on-screen text, visual cues and CTAs.
- Own marketing content: Develop website and landing page copy, brochures, presentations, sales collateral, articles and other content required for campaigns and launches.
- Build nurture journeys: Plan and write WhatsApp and email drip campaigns for lead nurturing, remarketing, events, launches and conversion.
- Deliver SEO content: Conduct keyword and search-intent research, develop content briefs, and write or refresh articles and website content using sound on-page SEO practices.
- Brief and collaborate: Create actionable briefs and work with designers, video editors and content creators to bring copy, visuals and storytelling together.
- Drive timely execution: Coordinate inputs, feedback and revisions; review creative outputs and take responsibility for the quality and timely completion of assigned deliverables.
- Learn and improve: Use campaign performance, customer feedback and testing insights to refine messaging and recommend new approaches.
- Contribute beyond individual assets: Support brand voice, messaging frameworks, product launches and wider marketing initiatives, adapting to new channels, formats and business priorities.

Requirements

- 5–6+ years of relevant experience in content writing,



copywriting or integrated marketing communication; agency experience strongly preferred.
- A strong portfolio demonstrating research, campaign thinking, persuasive writing and ownership from concept to execution.
- Excellent command of English, with the ability to write sharp advertising copy and clear, well-researched long-form content.
- Strong understanding of advertising, branding, product positioning, customer behaviour and full-funnel marketing.
- Experience adapting messaging across B2C, D2C and B2B contexts and different stages of the buying journey.
- Familiarity with performance creative formats across platforms such as Facebook, Instagram, TikTok, LinkedIn and YouTube.
- Hands-on expertise in SEO research and writing, including keywords, search intent, content structure and on-page optimisation.
- Strong research and fact-checking skills, with the ability to understand unfamiliar products and simplify complex information.
- Confidence in presenting ideas, explaining recommendations, asking questions and giving constructive creative feedback.
- Ability to work independently, manage multiple briefs, respond to feedback and adapt to changing priorities.
- A proactive working style: identify gaps, suggest solutions, take initiative and follow through with minimal supervision.
- Working knowledge of current AI, research, SEO and content tools, supported by robust editorial judgement and a willingness to learn.
- Interest in developing broader capabilities in brand and product marketing.
- Experience in edtech and with international clients, audiences or markets is a plus.

Must Share:

- Updated resume.
- A portfolio showing a range of relevant content and creative work.
- Two campaign examples outlining the objective, audience insight, your idea, your contribution to execution and results where available.

📌 Senior Content Writer - Product Marketing (Mumbai)
🏢 Imarticus Learning
📍 Mumbai