Location: Baner, Pune

Digital Marketing Agency Experience Mandatory

About Revigro Marketing

Revigro Marketing is seeking an experienced and results-driven Performance Marketing Manager to lead the planning, execution, scaling, and optimization of paid advertising campaigns across Google and Meta platforms. The ideal candidate will own campaign performance end-to-end, drive high-quality lead generation, and deliver measurable ROI for client accounts in a fast-paced digital marketing agency.

Role Overview

As a Performance Marketing Manager, you will be responsible for developing performance marketing strategies, managing advertising budgets, launching and optimizing campaigns, and ensuring accounts consistently achieve targets related to lead quality, cost per lead, conversions, and return on ad spend. You will work closely with creative, content, and client-facing teams to improve campaign performance through data-led testing and optimization.

Key Responsibilities

- Develop and execute performance marketing strategies for client accounts across Google Ads and Meta (Facebook & Instagram).
- Plan, launch, monitor, and scale lead generation campaigns with a focus on improving lead quality, conversion rates, and overall campaign profitability.
- Manage daily campaign performance, budgets, bidding strategies, audience targeting, and budget allocation across multiple accounts.
- Own key performance metrics including CPL, CPA, ROAS, CTR, conversion rate, lead quality, and return on ad spend.
- Build and refine campaign structures, audience segments, ad copies, and creative briefs to improve performance.
- Conduct A/B testing across ad creatives, copies, audiences, bidding strategies, and landing pages.
- Collaborate with the creative team to develop high-performing ad creatives,



landing pages, and campaign assets.
- Ensure accurate campaign tracking through Google Analytics, Google Tag Manager, Meta Pixel, and conversion events.
- Analyze campaign data, identify underperforming areas, and implement timely corrective actions.
- Prepare weekly and monthly performance reports with clear insights, recommendations, forecasts, and next steps.
- Conduct competitor and market research to identify new growth and optimization opportunities.
- Act as the primary point of contact for assigned client accounts, lead performance reviews, and manage expectations and escalations.
- Mentor and guide junior executives in campaign execution, optimization, reporting, and best practices.
- Stay updated with platform updates, industry trends, and emerging performance marketing tools and strategies.

Requirements

- 2–4 years of experience in Digital Marketing, Performance Marketing, Paid Media, or Lead Generation.
- Proven hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Search, Display, Performance Max, remarketing, Facebook, and Instagram campaign formats.
- Experience managing advertising budgets and improving CPL, CPA, ROAS, and conversion performance.
- Proficiency in Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking setup.
- Solid analytical, problem-solving, and data interpretation skills.
- Excellent communication, presentation, and client-management skills.
- Ability to manage multiple client accounts and work effectively in a fast-paced agency environment.
- Experience with CRM tools, landing page optimization, and marketing automation platforms is an added advantage.

Interested candidates can share their updated CV at [email protected]

📌 Performance Marketing Manager (Pune)
🏢 Revigro Marketing
📍 Pune