Company Description Skillfyme is an innovative edtech startup focused on transforming how people learn and grow in the quick-paced world of technology. The company offers a broad range of online courses and certification programs designed to equip learners with job-ready digital skills. Courses are created by industry experts and delivered through a hands-on, experience-based approach using real-time business test cases.

This practical methodology ensures that learners gain real-world knowledge and are prepared to meet current industry challenges. Skillfyme is committed to accessible, high-quality education that empowers individuals to advance their careers in the evolving tech landscape.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Bangalore Urban. This role focuses on planning, executing, and optimizing performance-driven digital marketing campaigns across channels such as search, social, and display to drive user acquisition and course enrollments. Day-to-day responsibilities include managing paid media budgets, conducting A/B tests, monitoring campaign performance, and using analytics tools to improve ROI and conversion rates.

The specialist will collaborate with content, product,



and sales teams to align marketing efforts with business goals, refine audience targeting, and optimize landing pages and funnels. The role also involves market analysis, reporting on key metrics, and recommending data-backed strategies to scale growth.

Qualifications

- Experience in edtech is mandatory.
- Candidates should have experience with digital advertising platforms (e.g., Google Ads, Meta Ads), campaign optimization, and web analytics tools (e.g., Google Analytics).
- Candidates should possess Market Research and Marketing Strategy skills to analyze audience behavior, identify growth opportunities, and design performance-focused campaigns.
- Candidates should possess Sales-related skills to understand conversion funnels, collaborate with sales teams, and optimize campaigns for lead generation and revenue.
- Candidates should demonstrate proficiency in data analysis, performance reporting, and A/B testing, with the ability to make data-driven decisions.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.

📌 Performance Marketing Specialist (Karnataka)
🏢 Skillfyme
📍 Karnataka